龙的天空

Hot Take | More than candy: Why White Rabbit's iconic wrapper is going viral_我的网站

拜托小姐

一 |     A post on X describing the wrapper of a Chinese milk candy as a “masterstroke of graphic design” has gone viral, garnering about 6 million views and 260,000 likes.    White Rabbit, a household name in China since its launch in 1959, emerged during an era of material scarcity, when sweets were considered a rare luxury.    Although times have changed, its iconic packaging has remained virtually unchanged.    The wrapper features a seated white rabbit against a red background, framed by blue-and-white rabbit motifs. The design won a national packaging award in 1983.        The comments section has been flooded with user creations featuring the iconic White Rabbit design.    The trend has also spread to platforms such as TikTok and Instagram, sparking renewed interest in other vintage Chinese packaging designs.    The phenomenon reflects a growing global interest in Chinese aesthetics.    Chinese aesthetics are entering the global public eye in fresh, everyday and contemporary forms, adding a more distinctive Chinese dimension to the global cultural landscape.                    。    (ECNS) -- China sent a new batch of internet satellites into orbit on Sunday from a commercial spacecraft launch site in the southern island province of Hainan.    The satellites, the 24th group of the low-orbit internet satellites, lifted off aboard a Long March-12 carrier rocket at 12:10 p.m. (Beijing Time) and entered their preset orbits successfully.     They were developed by China Academy of Space Technology. This launch marks the 663th overall flight of China’s Long March rocket family.    (By Intern Lin Qiaochu, Zhang Dongfang)                    。

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Published on:00:24:23


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