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"China Cool" appeals to international tourists in more ways than one_我的网站

一 |     8月24日至25日，作为第七届全国少数民族文艺会演剧目的原创民族歌舞剧《五彩红军衣》在北京上演。    

    Tourists from Egypt take selfies in front of the Hall of Prayer for Good Harvests at the Temple of Heaven Park in Beijing, capital of China, July 28, 2026. Thanks to the visa-free entry policies, China has witnessed an increasing number of foreign tourists visiting China this summer. According to the official data, 77.7 percent of foreign visitors entering China in the first half of the year enjoyed visa-free entry policies. (Xinhua/Ju Huanzong)
"I've come to nature's air conditioner."
That was the reaction of a Spanish tourist visiting southwest China's Yunnan Province this summer. Before arriving, he had been enduring temperatures of around 40 degrees Celsius. But when his flight landed in Kunming and he stepped out into the breeze, the relief was immediate. His trip in search of cooler weather had proved well worth it.
This summer, as heat waves swept across many parts of the world, an increasing number of foreign tourists are heading to China to escape the heat.
In places such as Zhangjiajie in central China's Hunan Province, where mountain scenery creates a natural cooling effect, and the water town in "Jiangnan," the scenic region south of the Yangtze River, where visitors can enjoy the slower pace of life by the canals, cool weather has become part of the travel experience itself. Local specialties and products that help people beat the heat add to the appeal.
But the "cool" in "China Cool" goes beyond the weather. It also comes from the variety of experiences available to visitors. They can listen to the bells of an ancient temple at dawn, learn traditional crafts from artisans, take a high-speed train to another city, or simply order a late-night meal with a few taps on a smartphone. Such everyday experiences showcase China where tradition, convenience and modern life coexist.
That sense of "cool" is even more striking when it comes to technology. Visitors can explore smart factories, try AI glasses with real-time translation, interact with robots, and take autonomous vehicles. For many foreign visitors, these experiences offer a glimpse of China's high-tech future and add a new dimension to the country's image beyond its traditional landmarks.
The growing number of international visitors has also been facilitated by China's efforts to make travel more convenient. According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.
As more visitors arrive and experience the country firsthand, the way China is talked about overseas is also evolving. Phrases such as "China Travel," "Becoming Chinese" and "Chinamaxxing" have gained attention on overseas social media, while "China Cool" offers a new way to capture the broader appeal of these experiences, reflecting interest in China that is no longer experienced only through its famous landmarks, but also through its culture, technology, services and everyday life.
For international visitors, China is proving to be cool in more ways than one.
    Foreign tourists visit the Central Street in Harbin, northeast China's Heilongjiang Province, July 22, 2026. Thanks to the visa-free entry policies, China has witnessed an increasing number of foreign tourists visiting China this summer. According to the official data, 77.7 percent of foreign visitors entering China in the first half of the year enjoyed visa-free entry policies. (Xinhua/Na Yuqi)
    A foreign tourist looks on as local women make Tiaohua cross-stitch embroidery, a traditional handicraft passed down through generations by women of Huayao, a branch of Yao ethnic group, at Huxingshan Yao Township in Longhui County, Shaoyang City, central China's Hunan Province, Aug. 4, 2026. During midsummer, Huxingshan Yao Township embraces a tourism boom thanks to its alpine climate, rich intangible cultural heritage and folk traditions. (Photo by Zeng Yong/Xinhua)
    Dutch tourists select souvenirs at the Silk Street building in Beijing, capital of China, June 1, 2026. (Xinhua/Ju Huanzong)
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二 | 该剧以中央红军长征为历史背景，以江西于都上堡村的畲族“洗衣队”为故事原型，讲述一位畲族姑娘追寻加入红军的哥哥踏上长征路“追光”的故事，借一套旧军装上不断增添的各民族色彩补丁，艺术再现各族民众支援红军、参与长征的动人历程。近日，记者实地探访《五彩红军衣》剧组备战此次会演的台前幕后。图为8月13日，江西于都县，《五彩红军衣》排练现场，演员在台上排练。中新社记者 刘力鑫 摄        图为7月22日，江西于都县，《五彩红军衣》剧组演员在排练厅进行排练。为备战第七届全国少数民族文艺会演，《五彩红军衣》剧组于7月15日开始集中排练，每天上午9点开排，最晚一次曾排练至晚上十二点。《五彩红军衣》导演组 供图        图为8月13日，江西于都县，《五彩红军衣》排练现场，演员在台上排练。中新社记者 刘力鑫 摄        图为8月13日，江西于都县，《五彩红军衣》一场排练结束后，演员如释重负在台上互动。中新社记者 刘力鑫 摄        图为8月13日，江西于都县，《五彩红军衣》剧组服装间，剧组服化道总设计韩春启（图左）和其妻子（图右）在工作中。中新社记者 刘力鑫 摄        图为8月13日，江西于都县，《五彩红军衣》剧组服装间，服装道具组成员在手工缝补演员服装。中新社记者 刘力鑫 摄        图为8月13日，江西于都县，《五彩红军衣》排练现场，剧组项目制作人卢赵蜜在观众席上工作。

三 | 中新社记者 刘力鑫 摄        图为8月13日，江西于都县，《五彩红军衣》排练现场，剧组戏剧导演/执行导演方毅恒（左一）和戏剧导演陆芳（左二）在观众席上讨论排练情况。中新社记者 刘力鑫 摄        图为8月19日，江西于都县，《五彩红军衣》专场演出开始前，群众演员在开会，带队老师交代演出事项。

四 | 中新社记者 刘力鑫 摄        图为8月19日，江西于都县，《五彩红军衣》专场演出开始前，群众演员在后台进行拉伸准备。中新社记者 刘力鑫 摄        图为8月19日，江西于都县，《五彩红军衣》专场演出现场，全体演员向观众谢幕。该场专场演出是《五彩红军衣》剧组进京参加会演前的最后一次公开演出。中新社记者 刘力鑫 摄返回，查看更多。

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Published on:04:46:01